Company & History

38+ years of sparking ideas. At Catalyst Workplace Activation, our why is to spark ideas that deliver smarter ways to work and to win the hearts and minds of our customers.

Because change starts with a spark, Catalyst Workplace Activation is committed to igniting smarter ways to work. From ideation to furniture installation to ongoing support, you get a dynamic environment that influences your work. Leading with innovation and working with dedication, we translate your needs, curate the best options, and activate positive workplace change. Together, we create the change you never imagined possible.

Catalyst is one of Washington's premier furniture dealers and the only certified Herman Miller dealer in the state. For 35+ years we've represented leading furniture manufacturer, Herman Miller, and are excited to report that for 2019 and 2020 we have earned the highest tier of the Dealer Excellence at Herman Miller. Out of 135 dealers nationwide, we’re one of only 11 dealers in the country at the Platinum Level! This is purely a testament to our continuous improvement culture and our desire to be the best for our clients.

Who We Are

Catalyst Workplace Activation is the change agent that positively influences dynamic work environments.

What We Do

From ideation to furniture installation to ongoing support, we create and maintain workplaces that ignite smarter work.

How We Work

Leading with innovation and working with dedication, we translate your needs, curate the best options, and activate positive workplace change.

Our History

History has its roots in Catalyst's values of teamwork, always doing the right thing and winning the hearts and minds of each customer.

Business Interiors Northwest Team - 1984

In 1982, Dave and Florence Covey convinced Herman Miller to allow Business Interiors Northwest to sell Herman Miller products in the South King and Pierce Counties. They brought Peter Darling in as a partner, and Business Interiors was born! They expanded to the Seattle market and brought in their longtime friend Rich Lacher as their partner to lead Business Interiors of Seattle as President and CEO. This successful partnership continued for many years. They attributed their success to the shared personal and business values each partner possessed.

Left to Right: Dave Covey, Florence Covey, Sean O'Brien, Peter Darling, and Rich Lacher

In 1993, Sean O'Brien was brought in as the next generation of ownership. In the following 20 years, Dave, Florence, Peter, and Rich have retired, and Sean remains President and CEO.

As time went on and we built stronger relationships with our clients, this allowed us to develop our expertise into four vertical markets: Corporate, Healthcare, Education, and Government. At this time, we changed our name to BiNW, highlighting that we do not only serve corporate customers. But this acronym still didn't tell our customers what we do.

New Catalyst Trucks!

Catalyst Workplace Activation

After nine months of market research, interviews, and training, we found the perfect name to personify what we do. On July 18th, 2016, we changed our name to Catalyst Workplace Activation. Our expertise is activating workplaces, transforming workplaces into the most engaging places for people to work, learn, and heal. Alongside our brand evolution, we also had something innovative, new, and a never-been-done-before element of us to present to the industry.

Catalyst Loft Version 1.0

Spark what's next.

In January 2016, we opened the Catalyst Loft in Downtown Seattle. This living idea lab, located in the heart of Seattle, was designed as an extension of our brand, a place of true innovation. The Catalyst Loft was a space that provided a stage for workplace innovation, and a laboratory for showcasing new ideas about work. The Loft's purpose was to change our industry's conversations, ignite smarter ways to work, and quite simply, spark what's next.

Catalyst Loft Version 3.0

Thought Leadership

Dynamic is a state of constant change. That’s why at Catalyst Workplace Activation, we host opportunities to share expert insights and activate new ways to think. Our regular thought-leadership events offer an insider’s edge to the latest trends, ideas, and practices. Let’s ignite smarter ways to work, to think, to care. Because change is a constant—and the best place to be is at the forefront.

In March 2020 Catalyst has taken our Thought Leadership Events virtual!

Spark what's next

Get the insider's edge to the latest trends, ideas, and practices. Register for a Thought Leadership Luncheon

Register for Event Here